I came across this advert while looking for more inspiration on how to best communicate that a product can deliver energy that is natural. I’m almost kicking myself that I didn’t think of this idea first.
The concept is simple and executed in a brilliant manner. The spectacle created obviously looked as brilliant in real life as it did on screen. The ad itself was directed by Johnny Hardstaff who is phenomenal at coming up with innovative ideas.
I think it works especially well because there is a central focus around the fruit itself and this is something that can sometimes be lacking in my designs for the I AM drink. I think there needs to be a large focus on the ingredients inside for it to communicate a clear message that it is made up of natural ingredients.
V: http://vimeo.com/22167226
W: http://www.ddb.fr/
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