Prada Real Fantasies Look Book S/S 11

Prada’s latest look book provided a great deal of inspiration and reference for the mood book I created as a part of the Topman project. This look book by Prada is unlike most other look books as it does not focus solely on the clothes and has a little fun with the images and effects. 

The latest collection by Prada makes use of bright colours and bold prints and so their look book needed to be as outgoing if not more outgoing than the clothes are. The video that accompanies the collection is just as crazy but it all fits in with the overall look being created by the collection. It only adds to the collection.

As Topman are a fashion forward brand who like to break boundaries and do things a little differently. I felt that they would like to be seen to be doing something a successful fashion house is doing but take it one step further. 

Caravan Branding - In House Design

Inhouse Design are a studio based in New Zealand. This particular project caught my eye because of their tightly considered use of type and language to create a unique brand. They have mixed just the right amount of new and old which follows the clean and simple look that makes it look interesting to the eye. 

The brand switches from clean simple and bold text to intricate detailing on such items as the spoon handle communicates that it’s an expensive brand that takes of every detail. 

This project is similar to the brand that i created for ‘Full Stop’ such as there was great care taken in the detailing of every piece in the brand. The concept also works across all platforms as it does with the caravan project. It’s a very good example of good restaurant branding that I am sure i will reference again in the future. 

W: http://www.inhousedesign.co.nz/

Tropicana Natural Energy Ad - DDB Paris

I came across this advert while looking for more inspiration on how to best communicate that a product can deliver energy that is natural. I’m almost kicking myself that I didn’t think of this idea first. 

The concept is simple and executed in a brilliant manner. The spectacle created obviously looked as brilliant in real life as it did on screen. The ad itself was directed by Johnny Hardstaff who is phenomenal at coming up with innovative ideas. 

I think it works especially well because there is a central focus around the fruit itself and this is something that can sometimes be lacking in my designs for the I AM drink. I think there needs to be a large focus on the ingredients inside for it to communicate a clear message that it is made up of natural ingredients. 

V: http://vimeo.com/22167226

W: http://www.ddb.fr/

Capital Kitchen Project - Cornwell

Cornwell are a brand and communications agency based in Australia. They created the branding for ‘home wares and food concept store’ called Capital Kitchen.

This was the main inspiration and reference point during the ‘Full Stop’ brief. I loved the simplistic style. By mixing new with old and clean white surfaces with lots of textures such as wood and brick they created a very authentic, natural brand.

They mixed in a variety of nostalgic food items into the illustrations to represent a time in history when things moved at a much slower and calmer pace. By putting this is a busy city such as Melbourne it felt like a retreat away from the hustle and bustle of city life.

I wanted to try and create the same effect with my 'full stop' project by injecting a little more fun and playfulness into the brand. 

It was a fantastic reference and I was lucky to find something that encompassed most of what i was trying to communicate within

my design. 

 W: http://www.cornwell.com.au/

Hip Hip Hooray

Hello!

Unfortunately I've managed to abandon this blog, but then again it has been a busy year since I last posted! I've graduated from university and ready to make my mark on the graphic design world. Just where do I start? The graphic design world is so wide and varied I feel it's going to take me a while to find where myself and my design fits into it all. But, I look forward to finding this out because, as long as I'm designing for a living I'll be happy. I'm going to start by adding my influences and inspiration to this blog as I always find i go blank in interviews when asked this question.