Monday 24 October 2011

Caravan Branding - In House Design




Inhouse Design are a studio based in New Zealand. This particular project caught my eye because of their tightly considered use of type and language to create a unique brand. They have mixed just the right amount of new and old which follows the clean and simple look that makes it look interesting to the eye. 

The brand switches from clean simple and bold text to intricate detailing on such items as the spoon handle communicates that it’s an expensive brand that takes of every detail. 

This project is similar to the brand that i created for ‘Full Stop’ such as there was great care taken in the detailing of every piece in the brand. The concept also works across all platforms as it does with the caravan project. It’s a very good example of good restaurant branding that I am sure i will reference again in the future. 

W: http://www.inhousedesign.co.nz/

No comments: